USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business – simply can’t be overstated. Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So – how do you go…Click to read more >
2022 Holiday Shopping Trends and How to Prepare – Flodesk Masterclass (Video)
The holidays are upon us and holiday shopping is about to begin. The team at flodesk has created an on-demand video – outlining the holiday shopping trends of the past couple of years. Are you ready with your holiday promotions, newsletters, and coupon codes? While time is short – there is still time to…Click to read more >
Yelp Fuses with MailChimp – Sharing Yelp Reviews with Email Subscribers
MailChimp users gained an exciting new tool today in a “Fusion” of the two products. Users are now able to add a “content block” into their email template – pulling in Yelp reviews, customer images, and ratings – directly into the email. Sharing Yelp content created by your community – with your community is a…Click to read more >
Building Your Audience With Blog Hops
The most important asset we have as online (or offline) business owners is our audience. Our audience is captured in our email list. So … how do we grow our email list? One way I’m doing just that – is by participating in Blog Hops. WHAT ARE BLOG HOPS? A Blog Hop is an…Click to read more >
Attracting New Customers with Guest Blog Posts
I’ve approached guest blogging from two different viewpoints – both are effective in building backlinks to my site, attracting new audience members (customers), and increasing the exposure of my brand to people who are interested in what I offer. In this article, I’ll share both options – Guest Blogging and Blog Post Swaps. I’ll also…Click to read more >
Email Newsletters 101
We’ve all subscribed to email newsletters and browse through them when they hit our inbox. Businesses everywhere use newsletters to drive customers to make a purchase. As an online business owner – if you don’t already have a regular newsletter – you’ve probably been considering creating one for your own business. What’s holding you back?…Click to read more >
Writing Copy for Better SERP Results
As online business owners – we all write a lot of marketing copy. From landing pages and blogs, product descriptions, social posts, and “How To” articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO – Search Engine Optimization. SEO…Click to read more >
How to Build Your Brand Guidelines and Style Guide
Brand Guidelines and Style Guides sound like something only a big corporation would need. Not so. Every business – of any size must consider the presentation they make to potential customers. These “impressions” include your logo, every color you choose, every font you use, the tone of voice in your marketing copy, the style of…Click to read more >
Are Blogs Relevant for Online Retailers?
Headline – Are Blogs Relevant for Online Retailers? Creating and building an effective blog takes time and effort. There are so many questions you may be asking yourself – “what will I write about, will anyone want to read it, how much time will it take, what results can I expect?” If you aren’t already…Click to read more >
Use Your eNewsletter to Drive Traffic and Sales to Your Website
I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >