In a previous article, we looked specifically at Google Business Profiles and focused on the importance of having a complete and accurate listing for your business. That’s an important place to start – and if you haven’t made sure that your Google Business Profile is complete and accurate – do that now. The next step…Click to read more >
How to Generate Customer Reviews that Grow Your Business
I had the opportunity to sit in on a “Digital Drop-in” hosted by Sarah Benoit from JB Media Institute. The topic for the session was – How to Generate Customer Reviews to Grow Your Business. This is a topic that resonates with any business owner – online or on the street. Her guest for the…Click to read more >
50% of Google Business Profiles include incorrect information – is yours one of them?
We all know how often we reach for our phone to look up information about a local business. Studies show that 86% of us do it regularly. As consumers, we are looking for all kinds of information – with the intent of making a purchase of one kind or another. It’s our expectation that we’ll…Click to read more >
Email Marketing Benchmarks – How Do Your Emails Measure Up?
As an online retailer, I need to know if the effort I’m putting into email marketing is making a difference – and where I need to make some adjustments to improve my performance. If you are reading this – the same is true for you too. Let’s start by understanding the most common metrics we should be paying attention to – and then we’ll take a look at the benchmark numbers for several related industries.
A How-To Guide for Understanding Customer Preferences through Surveys
Understanding your customers’ needs and preferences is crucial for tailoring your marketing messages effectively. Surveys serve as valuable tools to gain insights directly from your target audience. In this article, we’ll explore the types of questions to ask, and the different ways those questions can be asked. We’ll also talk about recommended survey length and…Click to read more >
Best Fonts for Email Readability and Style
Why does the right font and size matter? If your emails are hard to read, then your subscribers are less likely to read them. Legible fonts help readers scan your email, identify key points, and make quick decisions. The font and font size you choose will have a big impact on the readability of your…Click to read more >
6 Steps to Create a Hype Worthy Product Launch
As creative retailers – we know how important it is to differentiate ourselves from other similar creative businesses. One of the best ways to do that is to develop and launch a new branded product – something unique to your business. Your new product could be a book, a pattern, a tool, or some fun…Click to read more >
23 Email Marketing Tips to Improve Click Through Rates
23 Email Marketing Tips to Improve Click-Through Rates Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >