As an online retailer, I need to know if the effort I’m putting into email marketing is making a difference – and where I need to make some adjustments to improve my performance. If you are reading this – the same is true for you too. Let’s start by understanding the most common metrics we should be paying attention to – and then we’ll take a look at the benchmark numbers for several related industries.
A How-To Guide for Understanding Customer Preferences through Surveys
Understanding your customers’ needs and preferences is crucial for tailoring your marketing messages effectively. Surveys serve as valuable tools to gain insights directly from your target audience. In this article, we’ll explore the types of questions to ask, and the different ways those questions can be asked. We’ll also talk about recommended survey length and…Click to read more >
Best Fonts for Email Readability and Style
Why does the right font and size matter? If your emails are hard to read, then your subscribers are less likely to read them. Legible fonts help readers scan your email, identify key points, and make quick decisions. The font and font size you choose will have a big impact on the readability of your…Click to read more >
6 Steps to Create a Hype Worthy Product Launch
As creative retailers – we know how important it is to differentiate ourselves from other similar creative businesses. One of the best ways to do that is to develop and launch a new branded product – something unique to your business. Your new product could be a book, a pattern, a tool, or some fun…Click to read more >
23 Email Marketing Tips to Improve Click Through Rates
23 Email Marketing Tips to Improve Click-Through Rates Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >
The One Email Metric You Should Be Tracking
Do you keep track of your email metrics? I’m talking about things like Open Rate, Click Through Rate, Unsubscribes, Sales, etc. Clearly, these numbers are important – but do they give you a real sense of how your copy is connecting with the readers of your newsletter? I learned about a different kind of email…Click to read more >
Increase Sales by Adding Short Videos to Your Product Listings
INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >
Attracting Email Subscribers with a Lead Magnet
USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business – simply can’t be overstated. Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So – how do you go…Click to read more >