As creative retailers – we know how important it is to differentiate ourselves from other similar creative businesses. One of the best ways to do that is to develop and launch a new branded product – something unique to your business. Your new product could be a book, a pattern, a tool, or some fun gadget. It could also be a service (like design services or a subscription box). Whatever it is – once you’ve got it designed and figured out how to produce and deliver it. It’s time to design and create the plan to launch your new product.
A well-thought-out product launch plan can be the difference between your new product floundering as a listing on your website and sitting unnoticed on a shelf in your shop – and sales success.
Author Alexa Collins has written an article for Shopify – detailing the 6 steps needed to create, implement and measure a plan to launch your new product out into the world. The 6 steps include:
1: Set a launch date
2: Determine your launch channels
3: Craft your launch messaging and assets
4: Drum up excitement
5: Launch the product
6: Track and review the results
Click on the link below to read more about each of these 6 steps.
Link to the full article: How To Create a Hype-Worthy Product Launch
For further reading: