I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >
Keeping Your Email List in Top Shape
If your email list is just that – a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you…Click to read more >
Your #1 Asset as an Online Retailer
As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >
When is the best time to send email?
Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails…Click to read more >
Resending Email Campaigns
Is email marketing dead? That’s a big solid ‘No’. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: “Should I resend my email campaigns to subscribers who…Click to read more >
Leading Marketing Strategy Components
You have set your goals and objectives. Now to decide which elements of your marketing strategy are essential and need to be at the top of the list. These are two components you should target. 1. Comprehensive Mobile Capability Retail industries rely more heavily on mobile than others, but every brand must have solid…Click to read more >
How To Write Better Email Subject Lines to Get More Opens
First impressions matter. This is doubly true when writing email subject lines. They’re the first thing recipients see in their inbox. When written well, they inspire readers to open your email newsletters and click through to read more. If they’re off target, however, they let your reader know your email is a waste of time…Click to read more >
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