No doubt you’ve heard the news – Universal Analytics (UA) is sunsetting in July 2023 (literally just weeks away). By July 2023 all websites that continue to use Google analytics must switch to the updated analytics tool – GA4. If you are using Google Analytics on your website and haven’t made the switch before then…Click to read more >
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >
Create Marketing Content – with an AI Content Generator
What is all the “AI” buzz about – and how can we use it to improve our content creation and reduce the amount of time it takes to create that content? Why does this matter? For this article, I focus specifically on AI tools that help generate content for posts, articles, product descriptions, and other…Click to read more >
How to Win on Instagram
Creativity, Connectivity & Love: How to Win on Instagram I recently attended a “Digital Drop-in” put on by JB Media Institute. The topic was Creativity, Connectivity and Love: How to Win on Instagram – and it was an hour well spent. Co-founder and Lead Instructor – Sarah Benoit delivered a solid presentation on the overview…Click to read more >
Setting Social Media Goals – Video
Setting social media goals – a video from Hubspot. As online retailers, we know how important our social media presence is to growing our business – or do we? Do we know if our efforts are paying off? Are we posting content without knowing how it’s being received? Is our social content tied back to…Click to read more >
Increase Sales by Adding Short Videos to Your Product Listings
INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >
Attracting Email Subscribers with a Lead Magnet
USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business – simply can’t be overstated. Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So – how do you go…Click to read more >
Facebook Changes and Updates (Video)
I recently had the opportunity to sit in on a social media marketing talk show put on by Social Media Examiner’s Host – Jerry Potter. His guest was Facebook Ads Expert – Tara Zirker. The topic of the day? Facebook Changes and Updates. This is a timely discussion – in every business group conversation I’ve…Click to read more >
Virtual Selling for the Creative Online Retailer
VIRTUAL SELLING FOR THE CREATIVE ONLINE RETAILER The news in recent days about huge online businesses shedding jobs can be a lot to take in. Meta and Amazon are just two giant businesses that have announced massive layoffs in the past few days. They attribute the staff reductions (at least in part) to changing shopping…Click to read more >
You Don’t Need an Audience – You Need a Community (Video)
Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly. What’s the difference between an audience and a community? An audience is a one-to-many communication That communication is primarily one way.…Click to read more >