Savvy marketers know our email list is arguably our most valuable business asset. We invest lots of time and resources to build our list, focusing on the number of subscribers, unsubscribe rate, conversion rates, etc. For many of us – it’s one big list of people who have signed up to receive our newsletter. Everyone…Click to read more >
Hacked? Regaining Access to Your Social Accounts
That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >
Extend Your Product Lines and Your Brand with Merch
Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise. Here are some merchandise ideas that might appeal…Click to read more >
Are Facebook Groups Important to Your Marketing Strategy?
Meta has discontinued all third-party apps to Facebook Groups This change went into effect on April 22, 2024. At the moment this change only impacts Facebook Groups – not Business Pages or Personal Profiles. The change also does not include other Meta channels (Instagram, Threads, or WhatsApp). That could change at any time. Social…Click to read more >
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
14 Steps to Ranking Higher on Google
While there are many factors involved in ranking higher on Google, a key point to consider is that websites don’t rank on Google – individual web pages do. That means we need to pay attention to every single page on our websites. Each has the potential to increase in rank and pull people in who…Click to read more >
Top 10 Marketing Tips for 2024
As we move through the first quarter of 2024 – it feels like a great time to take a look at how trends in consumer expectations impact the marketing of our businesses. The team at Constant Contact has compiled a list of the Top 10 Marketing Tips based on their analysis of the marketing landscape…Click to read more >
Using Memes to Extend Your Brand
We’ve all seen them, rolled our eyes at them, laughed at them, and perhaps even shared a few of them. What are they? Memes. Those graphic images with short, funny (often a bit sarcastic) messages poking fun at something. Memes are everywhere – particularly in our social feeds. There’s a good reason for that –…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Important Changes to Google and Yahoo Email Sender Requirements – Are You Ready?
Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >