Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
Hacked? Regaining Access to Your Social Accounts
That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >
You Don’t Need an Audience – You Need a Community (Video)
Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly. What’s the difference between an audience and a community? An audience is a one-to-many communication That communication is primarily one way.…Click to read more >
The Complete Social Media Cheat Sheet for WordPress (Updated)
With so many online retailers using WordPress as the platform for their online business – it makes sense to take a look at resources for WordPress users. I’ve found lots of helpful advice from the folks over at WPbeginner.com – starting with this guide to setting up social profiles. Not only do they provide a…Click to read more >
Your #1 Asset as an Online Retailer
As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >
98% of consumers plan to make a purchase on social media in 2022
Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >