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Bridging the Gap Between In-Store and Online Retailing

Global e-commerce sales are expected to surpass $3 trillion this year and reach $5.8 trillion by 2022. Brick-and-mortar shops may be feeling the effects of this aggressive growth, but the growth is far from tragic. E-commerce currently represents only 11.9 percent of the global retail market. Yes, this is a daunting and growing number, but it means that 82.5 percent of all retail shopping in the U.S. still takes place in a shop.

A strategy that aligns perfectly fo

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