Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
Building Your Audience With Blog Hops
The most important asset we have as online (or offline) business owners is our audience. Our audience is captured in our email list. So … how do we grow our email list? One way I’m doing just that – is by participating in Blog Hops. WHAT ARE BLOG HOPS? A Blog Hop is an…Click to read more >
Attracting New Customers with Guest Blog Posts
I’ve approached guest blogging from two different viewpoints – both are effective in building backlinks to my site, attracting new audience members (customers), and increasing the exposure of my brand to people who are interested in what I offer. In this article, I’ll share both options – Guest Blogging and Blog Post Swaps. I’ll also…Click to read more >
Are Blogs Relevant for Online Retailers?
Headline – Are Blogs Relevant for Online Retailers? Creating and building an effective blog takes time and effort. There are so many questions you may be asking yourself – “what will I write about, will anyone want to read it, how much time will it take, what results can I expect?” If you aren’t already…Click to read more >
Tools for Blogging
Can a busy shop have a successful blog? Are there easy, time-saving measures that can be used? The answer is yes! We asked some of the best fabric store blog owners just how they do it and they shared their secrets to make blogging do-able and effective. Broken down into one, two or three-with three…Click to read more >