Knowing that every day more and more shoppers are making their purchases online – and knowing how that should impact your ecommerce strategy are two different things. For example: did you know that just last month (according to Hostinger) 86% of people made an online purchase? Another interesting statistic: According to Statistica: The number of…Click to read more >
Non-Sales Posts That Sell: Engaging Followers Without the Sales Pitch
Let’s talk about sales and non-sales posts: For most small creative businesses, social media can feel like a balancing act. On one side is the need to promote products and generate sales. On the other is the fear of becoming “that account” – the one that constantly pushes products without ever building a connection. The…Click to read more >
Social Media SEO: Optimizing Social Profiles, Captions and Images
Traditional SEO vs Social Media SEO: The way we (and our customers) search online has changed dramatically. While we may still “Google it” to get pricing information and to evaluate competitive products, chances are high (and getting higher) that we became aware of an interesting product some other way. For example: How many times have…Click to read more >
Why Customer Stories Sell (Better Than You Ever Could)
If you’ve ever struggled to “talk about your own work” without feeling like you’re bragging, customer stories solve that problem beautifully. Because it’s not you saying how wonderful your product is, it’s someone else showing it. – from their own perspective. And that shift – from telling to showing – is where the magic happens.…Click to read more >
Curious about how AI Understands Your Business? Here’s Why You Should Be …
So much talk about AI over the past couple of years. Clearly it’s here to stay, but what does that mean for your business? How do the various AI “tools” present information about your business when someone is searching for you – or the products and services you offer? Do you even show up? If…Click to read more >
Content Calendar: A Practical Planning Tool for Creative Businesses
If you run an online creative business, you already know that “create more content” is one of the most common pieces of marketing advice out there. But between fulfilling orders, designing new products, managing your website, and answering customer emails, consistently showing up with meaningful content can feel like just one more thing on an…Click to read more >
Website Refresh Checklist: Is It Time to Update Your Online Shop?
Running an online shop is a lot like running a physical one — even if the doors are open every day, things still need regular attention. Displays get dusty, signs fade, and layouts that once made sense may no longer serve your customers as well as they could. It could be time for a website…Click to read more >
Ecommerce Customer Experience Trends for 2026
What can we online shop owners do to ensure that our customers have the best customer experience when they visit our site? By understanding the trends in the marketplace (across industries) and using that information to build out our sites in such a way that they provide customers with the shopping experience that will keep…Click to read more >
The Psychology of Freebies: When Giving Something Away Leads to More Sales
Do Freebies Drive Sales or Just Train Customers to Expect Something for Free? Offering something for free has long been a marketing standby—one that sparks both excitement and anxiety for creative online retailers. On one hand, freebies can be powerful trust-builders that increase visibility, boost engagement, and open the door to future sales. On the…Click to read more >
Holiday Sales Without the Stress: Planning Your Promotions Early
The holiday season is just around the corner, and for creative online retailers, that means one thing: opportunity. Whether your shop sells handmade goods, quilting supplies, or digital patterns, the next few months can bring a welcome boost in sales — if you’re prepared. Just like brick-and-mortar retailers plan their window displays, signage, holiday sales,…Click to read more >