Let’s talk about sales and non-sales posts: For most small creative businesses, social media can feel like a balancing act. On one side is the need to promote products and generate sales. On the other is the fear of becoming “that account” – the one that constantly pushes products without ever building a connection. The…Click to read more >
Social Media SEO: Optimizing Social Profiles, Captions and Images
Traditional SEO vs Social Media SEO: The way we (and our customers) search online has changed dramatically. While we may still “Google it” to get pricing information and to evaluate competitive products, chances are high (and getting higher) that we became aware of an interesting product some other way. For example: How many times have…Click to read more >
7 Social Media Trends You Need To Know for 2026
None of us has a crystal ball that predicts the future, but what we can do – is look at trend data to help us plan where and how we’ll spend our limited time, energy and other resources. One topic that most of us are talking about is social media. We’re focused on how often…Click to read more >
Hacked? Regaining Access to Your Social Accounts
That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >
Are Facebook Groups Important to Your Marketing Strategy?
Meta has discontinued all third-party apps to Facebook Groups This change went into effect on April 22, 2024. At the moment this change only impacts Facebook Groups – not Business Pages or Personal Profiles. The change also does not include other Meta channels (Instagram, Threads, or WhatsApp). That could change at any time. Social…Click to read more >
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Using Memes to Extend Your Brand
We’ve all seen them, rolled our eyes at them, laughed at them, and perhaps even shared a few of them. What are they? Memes. Those graphic images with short, funny (often a bit sarcastic) messages poking fun at something. Memes are everywhere – particularly in our social feeds. There’s a good reason for that –…Click to read more >
Disclosures 101 for Social Media Influencers
As online retailers – were are naturally focused on promoting the products we offer. We share them on our social posts, reels, lives – and more. If we are purchasing, stocking, and then shipping those products one set of rules applies. If we are promoting those same products but directing shoppers to the product supplier’s…Click to read more >
Instagram: You Can Now Display Up to 5 Links in Your Profile Bio
by Andrew Hutchinson Instagram has today launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic. As per Instagram: “Starting today, the update will make it easier for creators and other users to highlight their…Click to read more >
Facebook Chief Outlines Plans to Re-Integrate Messaging into the Main App
by Tom Alison, Head of Facebook Takeaways We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been. Our focus this year is on artificial intelligence, messaging, creators and monetization. Facebook is off to a great start this year. Contrary to reports otherwise, Facebook is not dead…Click to read more >