Knowing that every day more and more shoppers are making their purchases online – and knowing how that should impact your ecommerce strategy are two different things. For example: did you know that just last month (according to Hostinger) 86% of people made an online purchase? Another interesting statistic: According to Statistica: The number of ecommerce shoppers is expected to reach 301 million this year?
To get started with knowing how to strategically update your ecommerce strategy, it helps to understand the current trends and real data behind the trends. Jacqueline Zote published – 2026 social media ecommerce trends and statistics: The ultimate guide for Sprout Social.
In addition to some eye-opening statistics, Zote offers several specific recommendations for creating a frictionless shopping experience for consumers who seamlessly move between social, mobile and web when making purchase decisions.
Key Points for Improving Ecommerce Strategy:
- Unify your social data and digital storefront – seamless integration
- Invest in authentic video and User Generated Content (and make it shoppable)
- Optimize for the “zero-click” social shopper
- Incorporate AEO – Answer Engine Optimization – consumers are using normal language search questions, and looking for specific answers.
To read the full article: 2026 social media ecommerce trends and statistics: The ultimate guide
