One of the biggest misconceptions about storytelling is that every post has to be dramatic or deeply personal. It doesn’t. Most great brand stories come from ordinary moments that reveal something about your business or your creative process. The next time you’re staring at a blank social media post, try one of these prompts. 1.…Click to read more >
A Story Audit for Your Business
Most creative businesses already have stories, lots of them. They’re simply buried beneath lists of features and specifications. As small business owners, many of us believe we don’t have time to share stories because we’re busy creating products. We often think of stories as something we have to create and then somehow get it written…Click to read more >