Traditional SEO vs Social Media SEO: The way we (and our customers) search online has changed dramatically. While we may still “Google it” to get pricing information and to evaluate competitive products, chances are high (and getting higher) that we became aware of an interesting product some other way. For example: How many times have…Click to read more >
Can Your Customers Find Your Site Using Voice Search?
Have you given any thought to how those using voice search will find and experience your website? I have to admit – I hadn’t given it much thought until – (several times in a single day) someone I was with – whipped out their phone and used their voice to search for something they were…Click to read more >
12 Proven Ways to Optimize Product Category Pages
We’ve talked about optimizing product pages in our online shops. What we haven’t focused on are Product Category Pages. What’s a Product Category Page? If you’ve assigned your products to a category you’ve created – you have Product Category Pages. Product Category Pages are often overlooked when we focus on improving our websites’ search…Click to read more >
