If you’ve ever struggled to “talk about your own work” without feeling like you’re bragging, customer stories solve that problem beautifully. Because it’s not you saying how wonderful your product is, it’s someone else showing it. - from their own perspective. And that shift - from telling to showing - is where the magic happens.   A Few Numbers (Because They Matter Too) In case you’re wondering just how helpful customer stories (or – User-Generated Content) can be,