There is a portion of your email list that you’ve lost touch with. They haven’t unsubscribed or blocked you. You keep sending out the emails hoping that they’ll get back on board, but they just scroll on by without engaging with you.

Do you:

• Just hope for the best – that they will eventually start opening your newsletters.
• Or do you accept that some part of your list is not going to pay attention and move on with your day?

Neither of these are good options. Every person on your list has, at some point, expressed an interest in your business. Letting that interest fade away without working to re-engage those people, is a waste of their potential and all the work it took to get them onto the list in the first place.

Writing for HubSpot, author Jeanne Jennings take this issue head-on. She has identified 6 types of reengagement emails that can rekindle interest in your business.

[1] We Miss You (Warm Nudge)

[2] Incentive Based (Win back)

[3] Product Updates or What’s New (Check-ins)

[4] Exclusive or Emotional Appeal

[5] Benefit-Focused Reintroduction

[6] Brand Update or Story Based Reconnect

Jennings includes details and real life examples for each of the types of reengagement emails. You can read the full article here: 6 Effective Reengagement Emails to Get back Your Customers