We’re all familiar with (and focused on) our email open rates. Convincing the receiver to open the email we’ve carefully crafted and sent at just the right time is one thing. Getting them to take an action is a better thing. After all – the point of any email we send to our list is to generate a response (a click, a sale, an answer to a question, etc.).   That “action” is measured as the CTR or Click Through Rate. It’s a much better measurement to use in evaluating the suc