None of us has a crystal ball that predicts the future, but what we can do – is look at trend data to help us plan where and how we’ll spend our limited time, energy and other resources.

One topic that most of us are talking about is social media. We’re focused on how often to post, what to post, what types of content are the most effective at attracting the kind of attention we need (the kind that builds our email lists and generates sales).

Rebecca MacFarlane, writing for SproutSocial.com says, “Combining social media performance and consumer data paints a vivid picture of the future of social media trends, one that’s so bright we need sunglasses. Data shows you what’s driving audience behavior and where your brand fits in the mix.”

The social media trends data shows these 7 trends:

[1] Video is (still) king

[2] AI-generated content will become mainstream

[3] Serialized content will earn audiences’ attention

[4] Brands will prioritize resonance and community over viral content

[5] Content and network strategies will center on audience engagement

[6] Authenticity and human-led storytelling win over hearts and minds

[7] Social search remains a priority

To read the entire article, and dive into the reasons these trends are what they are: 7 Social Media Trends You Need To Know in 2026

Additional reading:

Setting Social media Goals – Video

What is cross Posting on Social Media and How Can it Help My Business?

Social Media Scheduling Tools – Saving Time and Extending Your Reach