Let’s talk about sales and non-sales posts: For most small creative businesses, social media can feel like a balancing act. On one side is the need to promote products and generate sales. On the other is the fear of becoming “that account” – the one that constantly pushes products without ever building a connection. The…Click to read more >
Social Media SEO: Optimizing Social Profiles, Captions and Images
Traditional SEO vs Social Media SEO: The way we (and our customers) search online has changed dramatically. While we may still “Google it” to get pricing information and to evaluate competitive products, chances are high (and getting higher) that we became aware of an interesting product some other way. For example: How many times have…Click to read more >