Is your SEO strategy working? How do you know? Are you diligent about adding in both short and longtail keywords for every post on your website, but still not getting found in online searches? Have you been hearing about something called Entity SEO, but don’t quite know what that is, or how to implement it on your website?

As an online business owner myself, I’ve faced all those same questions and spent some time looking for answers. It’s clear that the world of online search is changing quite dramatically. AI and Large Language Leaning Models (LLMs) are becoming a force in the way information is organized and categorized online.

If you want your site to be found, upping your SEO game isn’t optional, it’s imperative.

In my search to improve the visibility of my own site, I came across an article written by Neil Patel on this exact issue. You can read the full article here: Why Entity-Based SEO is a New Way of Thinking About Optimization.

Patel dives into the way search is changing as well as the differences between what we have traditionally thought of as Search Engine Optimization and Entity SEO. From the article:

Keywords

• • Keywords are words or phrases people use to express intent in search. They take many forms, including questions, sentences, or single words.

Entities

• • Google defines an entity as “a thing or concept that is singular, unique, well-defined, and distinguishable.” They can be people, places, products, companies, or abstract concepts.

How Do Entities and Keywords Work Together?

An effective SEO strategy recognizes that keywords are the signals, but entities are the destination. On-page, you can treat your website as a mini knowledge graph that uses keywords to link to different pages on your site.

More importantly, Patel provides several effective examples and a guide for implementing Entity SEO on your website. I found this article to be extremely useful in guiding my own Entity SEO strategy. You may find that you are already part of the way there, but there is work to be done.