What can we online shop owners do to ensure that our customers have the best customer experience when they visit our site? By understanding the trends in the marketplace (across industries) and using that information to build out our sites in such a way that they provide customers with the shopping experience that will keep…Click to read more >
From Likes To Loyalty
In today’s crowded online marketplace, social media can feel like both a blessing and a burden for creative entrepreneurs. On one hand, platforms like Instagram, Facebook, and TikTok allow makers, artists, and small business owners to showcase their work to a global audience without spending a dime on advertising. On the other hand, many business…Click to read more >
Repeat Buyers Are Gold: How to Turn One-Time Shoppers into Lifelong Fans
As an online creative business, you pour your heart into every product you make, package you ship, and social post you share. And when a customer makes a purchase—especially their first—it’s a thrill. But what if that purchase wasn’t just a transaction? What if it was the beginning of a lasting relationship? In an online…Click to read more >
How to Generate Customer Reviews that Grow Your Business
I had the opportunity to sit in on a “Digital Drop-in” hosted by Sarah Benoit from JB Media Institute. The topic for the session was – How to Generate Customer Reviews to Grow Your Business. This is a topic that resonates with any business owner – online or on the street. Her guest for the…Click to read more >
Asking for Online Reviews – Best Practices
If you own a business – online reviews are something you pay attention to – and so do your customers. The more positive reviews your business has – the greater confidence that new customers will have in doing business with you. So how do you go about getting more reviews? Chris Murvine, CEO of Madison Marketing…Click to read more >