I consider my blog one of the most important assets of my business. Why? Each post I research, write and publish addresses some aspect of my customers journey. The topics I write about make sense to my customers. They are designed to be informative, helpful and very human.
Written and formatted effectively, a blog post can be “evergreen”, meaning that it can continue to draw in site visitors and be relevant to their interests, long after it is published.
It’s every website owner’s dream to create content that connects and keeps drawing people in over time. I’ve been lucky enough to have a blog article be shared over and over again – bringing new visitors to my site for more than a year. It connected, and it makes a difference in site traffic, and sales. The challenge is replicating that success.
Because of that, I’m always looking for tips and ideas that help me be more effective with my blogging. Here’s a roundup of the articles on blogging I’ve been reading.
How to Write Trustworthy and Engaging Blog Content
How to Write Blog Content That Sticks (and Feels Fun Again)
Content Writing: What It Is – 15 Tips for Success
Additional Reading:
Does Your Blog Suffer Form A Lack of Traffic?
