Running an online shop is a lot like running a physical one — even if the doors are open every day, things still need regular attention. Displays get dusty, signs fade, and layouts that once made sense may no longer serve your customers as well as they could. It could be time for a website refresh. A website refresh doesn’t mean tearing everything down and starting over. Often, it’s about stepping back, looking at your site with fresh eyes, and making sure it still represents your busin