If you’ve ever wished for a reliable, recurring revenue stream for your creative online business, subscription boxes and clubs may be your answer. From fabric bundles to handmade stationery, and curated craft kits to gourmet treats—subscription programs have become a favorite way for small businesses to engage their audiences while smoothing out income flow. The…Click to read more >
6 Effective Reengagement Emails
There is a portion of your email list that you’ve lost touch with. They haven’t unsubscribed or blocked you. You keep sending out the emails hoping that they’ll get back on board, but they just scroll on by without engaging with you. Do you: Just hope for the best – that they will eventually start…Click to read more >
Does Your Blog Suffer From a Lack of Traffic?
The concept of build it (or write it) and they will come may work in baseball, but blog posts need a strategy and some consistent marketing to draw in the readers. Having a well targeted blog for a creative ecommerce business is a good idea. A blog that is kept up to date with relevant,…Click to read more >
From Likes To Loyalty
In today’s crowded online marketplace, social media can feel like both a blessing and a burden for creative entrepreneurs. On one hand, platforms like Instagram, Facebook, and TikTok allow makers, artists, and small business owners to showcase their work to a global audience without spending a dime on advertising. On the other hand, many business…Click to read more >
Website Navigation – Are Your Site Visitors Getting Lost?
How to Guide Your Customers Home (and to the Checkout) Are customers getting lost in the pages of your website? If so, you’re not alone—and, more importantly, you have the power to fix it. Clear, intuitive website navigation is the unsung hero behind every successful online store. As a creative small business owner, you’ve…Click to read more >
QR Codes – Best Practices
Simple Tips for Engaging Customers and Growing Your Business Want an easy, affordable way to connect with your customers and help your small business stand out? QR codes are a great tool to try. These scannable squares are popping up everywhere, and for good reason—they let you bridge the gap between your real-world business and…Click to read more >
Website Benchmarking for Creative Online Retailers
Unlocking Growth Through Strategic Insights Is your website performing effectively? Are site visitors converting into customers? At what rate? How quickly does your site load? Are visitors on mobile phone seeing the site the way you intended? Does it function effectively for them? How do you know? What Is Website Benchmarking? Website benchmarking…Click to read more >
Are You and Your Website Ready For Google AdSense
If you’ve been in (online) business for a while, you may have thought about creating an additional income stream by allowing online marketplaces (like Google AdSense) to serve ads to your website. Each click and view is tracked, and you could receive a monthly payment for the traffic generated for the advertisers (Google and you)…Click to read more >
Repeat Buyers Are Gold: How to Turn One-Time Shoppers into Lifelong Fans
As an online creative business, you pour your heart into every product you make, package you ship, and social post you share. And when a customer makes a purchase—especially their first—it’s a thrill. But what if that purchase wasn’t just a transaction? What if it was the beginning of a lasting relationship? In an online…Click to read more >
Protect Your Online Business From Cyber Threats
Think your online business is too small to be targeted by cyber threats like malware, ransomware, and bad actor attacks? Think again. Cyber threats to online businesses are real – regardless of business size. They strike when you least expect it, and when they can do the most damage. And while having a plan in place…Click to read more >