Physical vs Digital Merchandising As shop owners - we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what they see in every corner of the shop. We've taken merchandising to heart and: We have signage that suggests new items for shoppers to consider. There are colorful samples adorning t