Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
The Power of Pinterest – for Retailers
As a retailer myself, I’ve been doing some research on using Pinterest to drive traffic to my website. Most social platforms prioritize keeping users on their platforms. They penalize retailers who try to get platform users to follow links to our websites. Pinterest is designed to link to locations off of the platform. That makes…Click to read more >
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >