Savvy marketers know our email list is arguably our most valuable business asset. We invest lots of time and resources to build our list, focusing on the number of subscribers, unsubscribe rate, conversion rates, etc. For many of us – it’s one big list of people who have signed up to receive our newsletter. Everyone on the list gets the same email message from us without regard to what they may be interested in.
Did you know? Your email list could be working much more effectively for your business – and for those on your list. How is that possible? Segmentation.
Segmenting your list into groups with similar characteristics – allows you to tailor your message to each group, leading to more effective and efficient marketing campaigns.
Here are 10 key reasons why email list segmentation is a good idea:
- Personalization
- Improved Engagement
- Higher Conversion Rates
- Reduced Unsubscribe Rates
- Enhanced Customer Experience
- Better Metrics and Insights
- Increased ROI
- Behavioral Targeting
- Geographical Targeting
- Lifecycle Stage Marketing
The team at Constant Contact has compiled a list of best practices for email list segmentation and strategies for getting started. You can find the article here: Best Practices for Email Segmentation
If your list is just a list – it can be working harder for you. Email list segmentation helps marketers create more targeted, relevant, and effective email campaigns, leading to better engagement, higher conversions, and improved customer satisfaction.
For more information:
Email Marketing Benchmarks – How Do Your Emails Measure Up?
23 Email Marketing Tips to Improve Click Through Rates
Keeping Your Email List in Tip Top Shape
