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Author Archives: Staff

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Every Thursday at 6pm, small business owner Mindy Switzer Mass of Mindy’s MVP Boutique, stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the…Click to read more >

One-Click Methods to Pay at Checkout

Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >

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