One of the biggest misconceptions about storytelling is that every post has to be dramatic or deeply personal. It doesn’t. Most great brand stories come from ordinary moments that reveal something about your business or your creative process. The next time you’re staring at a blank social media post, try one of these prompts. 1.…Click to read more >
A Story Audit for Your Business
Most creative businesses already have stories, lots of them. They’re simply buried beneath lists of features and specifications. As small business owners, many of us believe we don’t have time to share stories because we’re busy creating products. We often think of stories as something we have to create and then somehow get it written…Click to read more >
Challenging Some Email Marketing Rules – With Data
For as long as there has been email marketing – there have been some “rules” that as small business owners, we’ve taken for granted. Here are a few examples( some of them are contradictory): Bests days and times to send – Tuesday morning is best (or maybe Friday). Never send on weekends. Keep every email…Click to read more >
The Art of Storytelling: Turning Your Creative Process into Marketing Gold
Running a small creative business often feels like a race against the clock. There are products to create, orders to fill, social media to update, emails to answer, websites to maintain, newsletters to write, and somehow we’re expected to keep producing fresh content that encourages people to buy from us. In the rush to “just…Click to read more >
2026 Social Media eCommerce Trends and Statistics to Guide Your e-Commerce Strategy
Knowing that every day more and more shoppers are making their purchases online – and knowing how that should impact your ecommerce strategy are two different things. For example: did you know that just last month (according to Hostinger) 86% of people made an online purchase? Another interesting statistic: According to Statistica: The number of…Click to read more >
Non-Sales Posts That Sell: Engaging Followers Without the Sales Pitch
Let’s talk about sales and non-sales posts: For most small creative businesses, social media can feel like a balancing act. On one side is the need to promote products and generate sales. On the other is the fear of becoming “that account” – the one that constantly pushes products without ever building a connection. The…Click to read more >
Why Customer Stories Sell (Better Than You Ever Could)
If you’ve ever struggled to “talk about your own work” without feeling like you’re bragging, customer stories solve that problem beautifully. Because it’s not you saying how wonderful your product is, it’s someone else showing it. – from their own perspective. And that shift – from telling to showing – is where the magic happens.…Click to read more >
Curious about how AI Understands Your Business? Here’s Why You Should Be …
So much talk about AI over the past couple of years. Clearly it’s here to stay, but what does that mean for your business? How do the various AI “tools” present information about your business when someone is searching for you – or the products and services you offer? Do you even show up? If…Click to read more >
Saying “No” Can Be One of the Best Decisions You Make for Your Business
There’s a moment every creative business owner recognizes. A new idea takes shape. A product line begins to expand in your imagination. An opportunity arrives in your inbox that feels just a little too good to ignore. Maybe it’s a collaboration, a new platform, or a product idea that seems like it could open entirely…Click to read more >
Content Calendar: A Practical Planning Tool for Creative Businesses
If you run an online creative business, you already know that “create more content” is one of the most common pieces of marketing advice out there. But between fulfilling orders, designing new products, managing your website, and answering customer emails, consistently showing up with meaningful content can feel like just one more thing on an…Click to read more >