Traditional SEO vs Social Media SEO: The way we (and our customers) search online has changed dramatically. While we may still “Google it” to get pricing information and to evaluate competitive products, chances are high (and getting higher) that we became aware of an interesting product some other way. For example: How many times have…Click to read more >
Curious about how AI Understands Your Business? Here’s Why You Should Be …
So much talk about AI over the past couple of years. Clearly it’s here to stay, but what does that mean for your business? How do the various AI “tools” present information about your business when someone is searching for you – or the products and services you offer? Do you even show up? If…Click to read more >
Website Refresh Checklist: Is It Time to Update Your Online Shop?
Running an online shop is a lot like running a physical one — even if the doors are open every day, things still need regular attention. Displays get dusty, signs fade, and layouts that once made sense may no longer serve your customers as well as they could. It could be time for a website…Click to read more >
Website Navigation – Are Your Site Visitors Getting Lost?
How to Guide Your Customers Home (and to the Checkout) Are customers getting lost in the pages of your website? If so, you’re not alone—and, more importantly, you have the power to fix it. Clear, intuitive website navigation is the unsung hero behind every successful online store. As a creative small business owner, you’ve…Click to read more >
Protect Your Online Business From Cyber Threats
Think your online business is too small to be targeted by cyber threats like malware, ransomware, and bad actor attacks? Think again. Cyber threats to online businesses are real – regardless of business size. They strike when you least expect it, and when they can do the most damage. And while having a plan in place…Click to read more >
Choosing a New Web Host
Choosing a New Web Host As an online business owner my website is my lifeline to my customers. Having it function correctly and be available to my customers around the clock is essential. I’ve had several different websites in the more than 15 years I’ve been online. Those sites have been moved several times…Click to read more >
Can Your Customers Find Your Site Using Voice Search?
Have you given any thought to how those using voice search will find and experience your website? I have to admit – I hadn’t given it much thought until – (several times in a single day) someone I was with – whipped out their phone and used their voice to search for something they were…Click to read more >
Accessible Websites Increase Sales
Are you closing the door on some potential website customers? More than 1 in 4 adults (28.7 percent) in the United States live with some type of disability according to the CDC (Center for Disease Control). That means that more than a quarter of our potential customers need some sort of assistance in navigating our…Click to read more >
Your business website – is the center of your online ecosystem
Do you think of your eCommerce website, your blog, email list, newsletter, Facebook, IG, Pinterest and more – as separate and distinct things you have to manage? Each one calling for your attention – and none of them driving as much traffic as you’d like. It can be exhausting trying to keep up with managing…Click to read more >
Plagued By 404 Errors? What They Are, How to Fix and Prevent Them
We’ve all seen them – probably (frustratingly) on our shop websites. We’ve all experienced that sinking feeling when that page pops up – and instead of the content we’re expecting, we get a page that says 404 – Page Not Found. 404 Errors directly impact the user (customer) experience (and not for the better). The…Click to read more >