Is your SEO strategy working? How do you know? Are you diligent about adding in both short and longtail keywords for every post on your website, but still not getting found in online searches? Have you been hearing about something called Entity SEO, but don’t quite know what that is, or how to implement it…Click to read more >
Can Your Customers Find Your Site Using Voice Search?
Have you given any thought to how those using voice search will find and experience your website? I have to admit – I hadn’t given it much thought until – (several times in a single day) someone I was with – whipped out their phone and used their voice to search for something they were…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Optimizing Your Product Listings for Better Search Results
Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >
SEO Tools on a Budget
If you’re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing…Click to read more >