Let's Start with the Definition of Cross Posting on Social media Cross posting is the process of taking one piece of content and sharing it across multiple social media channels. With the right strategy - you can use cross posting to connect with customers on a variety of social media channels - and not spend all day doing it. Let’s look at some of the Pros and Cons of cross posting on your social media channels. Pros Brand recognition - every post, on every channel should be easil