We’re all familiar with (and focused on) our email open rates. Convincing the receiver to open the email we’ve carefully crafted and sent at just the right time is one thing. Getting them to take an action is a better thing. After all – the point of any email we send to our list is…Click to read more >
Your business website – is the center of your online ecosystem
Do you think of your eCommerce website, your blog, email list, newsletter, Facebook, IG, Pinterest and more – as separate and distinct things you have to manage? Each one calling for your attention – and none of them driving as much traffic as you’d like. It can be exhausting trying to keep up with managing…Click to read more >
Attracting Email Subscribers with a Lead Magnet
USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business – simply can’t be overstated. Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So – how do you go…Click to read more >
Yelp Fuses with MailChimp – Sharing Yelp Reviews with Email Subscribers
MailChimp users gained an exciting new tool today in a “Fusion” of the two products. Users are now able to add a “content block” into their email template – pulling in Yelp reviews, customer images, and ratings – directly into the email. Sharing Yelp content created by your community – with your community is a…Click to read more >
Keeping Your Email List in Top Shape
If your email list is just that – a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you…Click to read more >