Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise. Here are some merchandise ideas that might appeal…Click to read more >
Social Commerce
The Value of “Non-Sales” Social Content
Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
Reoccurring Commerce
Sales Automation – The Ultimate Guide 2022
Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >
Retailing / Tutorials
Developing a Customer Experience Strategy
What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >
Analyze
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Must-Read
Important Changes to Google and Yahoo Email Sender Requirements – Are You Ready?
Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >