I've approached guest blogging from two different viewpoints - both are effective in building backlinks to my site, attracting new audience members (customers), and increasing the exposure of my brand to people who are interested in what I offer. In this article, I’ll share both options - Guest Blogging and Blog Post Swaps. I’ll also share some ideas to get you started incorporating Guest Posts into your marketing mix.   GUEST BLOGGING: Creating original content for publication on