There’s a moment every creative business owner recognizes. A new idea takes shape. A product line begins to expand in your imagination. An opportunity arrives in your inbox that feels just a little too good to ignore. Maybe it’s a collaboration, a new platform, or a product idea that seems like it could open entirely…Click to read more >
SEO: Entity SEO vs Keywords
Is your SEO strategy working? How do you know? Are you diligent about adding in both short and longtail keywords for every post on your website, but still not getting found in online searches? Have you been hearing about something called Entity SEO, but don’t quite know what that is, or how to implement it…Click to read more >
Website Benchmarking for Creative Online Retailers
Unlocking Growth Through Strategic Insights Is your website performing effectively? Are site visitors converting into customers? At what rate? How quickly does your site load? Are visitors on mobile phone seeing the site the way you intended? Does it function effectively for them? How do you know? What Is Website Benchmarking? Website benchmarking…Click to read more >
Are You and Your Website Ready For Google AdSense
If you’ve been in (online) business for a while, you may have thought about creating an additional income stream by allowing online marketplaces (like Google AdSense) to serve ads to your website. Each click and view is tracked, and you could receive a monthly payment for the traffic generated for the advertisers (Google and you)…Click to read more >
Can Your Customers Find Your Site Using Voice Search?
Have you given any thought to how those using voice search will find and experience your website? I have to admit – I hadn’t given it much thought until – (several times in a single day) someone I was with – whipped out their phone and used their voice to search for something they were…Click to read more >
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Navigating December – 10 Year-End Tips for Online Retailers
As we approach the end of another year, it’s time for all of us as online retailers to reflect on our progress throughout the year and strategically plan for the upcoming challenges and opportunities. It’s a busy time of year and for most of us – it can feel like a sprint to the finish…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >
Facebook Chief Outlines Plans to Re-Integrate Messaging into the Main App
by Tom Alison, Head of Facebook Takeaways We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been. Our focus this year is on artificial intelligence, messaging, creators and monetization. Facebook is off to a great start this year. Contrary to reports otherwise, Facebook is not dead…Click to read more >
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