You open up your GA4 dashboard and see that the Direct Traffic numbers are off the charts. Where is all that traffic coming from, and is it real? A little further research and you realize that much of it is coming from parts of the world you aren’t marketing to (Asia, Ireland, etc.). That traffic…Click to read more >
GA4 – The Bounce Rate Metric is Back
No doubt you’ve heard the news – Universal Analytics (UA) is sunsetting in July 2023 (literally just weeks away). By July 2023 all websites that continue to use Google analytics must switch to the updated analytics tool – GA4. If you are using Google Analytics on your website and haven’t made the switch before then…Click to read more >