You open up your GA4 dashboard and see that the Direct Traffic numbers are off the charts. Where is all that traffic coming from, and is it real? A little further research and you realize that much of it is coming from parts of the world you aren’t marketing to (Asia, Ireland, etc.). That traffic…Click to read more >
Website Benchmarking for Creative Online Retailers
Unlocking Growth Through Strategic Insights Is your website performing effectively? Are site visitors converting into customers? At what rate? How quickly does your site load? Are visitors on mobile phone seeing the site the way you intended? Does it function effectively for them? How do you know? What Is Website Benchmarking? Website benchmarking…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >
GA4 – The Bounce Rate Metric is Back
No doubt you’ve heard the news – Universal Analytics (UA) is sunsetting in July 2023 (literally just weeks away). By July 2023 all websites that continue to use Google analytics must switch to the updated analytics tool – GA4. If you are using Google Analytics on your website and haven’t made the switch before then…Click to read more >