In SEO we often refer to a search engine's algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have the difficult job of determining relevance and quality, as well as genuine vs. formulaic pages. We all assume when we type in a search that the most relevant websites will co