Issue 09 Face to Face: Melissa Stramel (Lilac Lane Patterns) and Heather Jones (Olive & Ollie) Advertising with Facebook Offers: Todd Gibson explains the potential for positive ROI, low-cost and simplicity of this new form of online advertising. Increasing Traffic to Your Website: Marsha Doyenne (Fabric Essentials) shares ideas on spreading your customer-gathering web both online and off. App Watch: FootBook, FabricU, American Folk Art, and Aurifil smartphone apps Crimson T