If you’ve been in (online) business for a while, you may have thought about creating an additional income stream by allowing online marketplaces (like Google AdSense) to serve ads to your website. Each click and view is tracked, and you could receive a monthly payment for the traffic generated for the advertisers (Google and you) promoted on your website.
It’s a big decision, and there are so many questions to consider (apart from the practical aspects of making it happen).
Do you have questions about the:
- Ads being served on your website along with your own original content?
- Potential income stream from your website?
- User experience for site visitors?
- Control you will have over where ads show up on your site?
- Content of potential ads that could be served to your site?
- Your brand perception if other products are promoted on your website alongside of your own products.
The best place to start, is to get a little more information. To begin with, Google AdSense is not the only advertiser marketplace. There are several others – each with its own requirements for participation. Check out 2025’s Best AdSense Alternatives from MonetizeMore for a list of the most popular marketplace platforms.
Most publishers (if you own the website and publish original content – you are a publisher) start with Google AdSense. That’s because the requirements for monthly traffic are lower and it’s already part of the suite of Google tools you probably already use (like Google Analytics, Google Search, etc.)
Google has its own requirements for a website to be eligible for participating in Google AdSense. These include great, original content, a published privacy policy, sufficient monthly traffic and “family friendly” content free of a whole list of sensitive topics.
Are you ready to learn a little more about serving ads on your website? Website Monetization Tips to Optimize Your Google AdSense Earnings is a great place to start getting some of those questions answered.
