We’ve all seen them – probably (frustratingly) on our shop websites. We’ve all experienced that sinking feeling when that page pops up – and instead of the content we’re expecting, we get a page that says 404 - Page Not Found. 404 Errors directly impact the user (customer) experience (and not for the better). The good news is that we have control over creating, tracking, fixing, and preventing them.  

In this article:

• Subscribe or log in to read the rest of this article. Subscription includes access to the website and all articles.