All those abandoned carts – just sitting there – if only the customer would check out, instead of clicking away. Abandoned carts are a huge issue for online retailers and we went looking for some ways to reduce the problem and recover some of those (what would be) lost sales. This article from BigCommerce helps…Click to read more >
The Complete Website Maintenance Checklist
Website maintenance – 20 Things you need to do this year to maintain your website. Website maintenance is something we all know we need to stay on top of if we want to keep our site healthy and working properly. Where do we start? What needs to be done – and how often do we…Click to read more >
Asking for Online Reviews – Best Practices
If you own a business – online reviews are something you pay attention to – and so do your customers. The more positive reviews your business has – the greater confidence that new customers will have in doing business with you. So how do you go about getting more reviews? Chris Murvine, CEO of Madison Marketing…Click to read more >
Using Your Contact Page as a Selling Tool
Every business website has (or should have) a Contact page. Is this page doing all it can do for your business – or is it just another one of those pages that you know you should have – so you throw it together and check off that box? If so – you could be missing…Click to read more >
Are Blogs Relevant for Online Retailers?
Headline – Are Blogs Relevant for Online Retailers? Creating and building an effective blog takes time and effort. There are so many questions you may be asking yourself – “what will I write about, will anyone want to read it, how much time will it take, what results can I expect?” If you aren’t already…Click to read more >
Why Your Product Catalog is the Key to Social Commerce Success
As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >
7 Common Issues – Slowing Down Your Website
Did you know that website speed – how fast our websites (and each individual page) load on every type of device makes a difference to our customers? In the back of my busy brain – I knew that it makes a difference. I tend to click out of any page that takes too long to…Click to read more >
98% of consumers plan to make a purchase on social media in 2022
Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >
12 Digital Merchandising Building Blocks
Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >