Social Media Scheduling Tools We all know how vital it is nowadays for a business to have a social media presence. As much as we’d like to be on top of this important aspect of promoting to our customers, most of us probably aren’t very consistent in posting. It can be challenging to keep an active social presence without having it take over a sizable percentage of your time and attention. In fact, it would be nearly impossible for a business to make all of its posts “live.”