What can we online shop owners do to ensure that our customers have the best customer experience when they visit our site? By understanding the trends in the marketplace (across industries) and using that information to build out our sites in such a way that they provide customers with the shopping experience that will keep them coming back for more.
Shopper expectations for online experiences are changing as fast as technology itself. No longer is it enough to put up a website and expect shoppers to fall into line. The bar for customer expectations is high and getting higher. What are the trends we need to be aware of?
Karolina Przybysz-Smeda of GetResponse.com has done a deep dive into the data and shared these nine trends for 2026 in an article on their blog.
[1] Owned channels overtake social media for ROI
[2] Artificial intelligence revolutionizes the ecommerce experience
[3] Live shopping and shoppable videos continue to grow
[4] Sustainability becomes a core consumer demand
[5] Loyalty programs continue to thrive
[6] Consumers will continue to expect seamless omnichannel experiences
[7] AI intermediaries reshape ecommerce discovery and decisions
[8] “Trust Tech” becomes conversion tech
[9] Privacy-first personalization matures
To get the details (and the statistics) for each of these trends – read the article here: 9 ecommerce marketing trends to master for your customer experience in 2026
For more information:
Your Business Website is the Center of Your Ecosystem
A How-To Guide for Understanding Customer Preferences Through Surveys
