Surveys and polls can be excellent tools to learn about your customer base. That being said, the questions we include can be tricky to write. I've been doing a little research in preparation for creating a year-end / New Year survey for my customers. My goal is to gain some insight (not just data) from the survey. What's the difference? Insight is a new perspective gained from the results. That insight can lead to actions I take to move my business forward in a way that makes sense for me - and