Issue 03 Dear Stella: Is there a trick to getting my business to stick in customers' minds? Face to Face: Barbara Jones (QuiltSoup) and Ellen Medlock (Ellen Medlock Studio) Panning for Gold Online: The importance of product name and image consistency Google's 60+ Policies Become One: What it means when they merge Building an Online Community with Sew,Mama,Sew!: Interview with Kristin Link about the community she's built via her blog and social media for her Sew,Mama,Sew! shop