So, you’re on Facebook and post regularly. Now what? Did you know that Facebook provides a lot of data that can help you not only get more from your regular posts, but give you insights to help you grow your business? Start by clicking on your Facebook business page. You’ll see Insights across the top…Click to read more >
Your Front Door – Website & Social Presence
In today’s world, you have more than one front door – your opportunity to show who you are to potential customers. One is the actual front door to your store or business, the other is your website and presence on social media. Every day, when you walk into your store, you look to make sure…Click to read more >
Instagram Tips, Tricks and What You Should Know
Instagram can increase brand awareness and reach new audiences through beautiful images, strategic use of hashtags and engaging with others. If you are all about taking great pictures of projects offered in your classes, or kits or patterns you make and sell, you need to be on Instagram. Instagram is all about the visuals. Before…Click to read more >
Introduction to Accelerated Mobile Pages and Responsive Pages
More and more people use their mobile device to find products and businesses. Do you know how much of your website traffic comes from mobile? And what pages do they visit from mobile? How does your website look when visitors land on your website from their mobile device? Stop reading now. Pick up your phone…Click to read more >
What is SEO and Why You Should Care
SEO is an abbreviation for Search Engine Optimization. So, what is that? SEO is understanding how the search engines decide what to show in your search results when you begin a search for something at your favorite search engine. Why does SEO matter? If you optimize your website content and technology, the search engine is…Click to read more >
Google Analytics Basics
Google Analytics is a free tool that provides data and information about your website to help guide business decisions and marketing direction. Everyone starts their search for just about anything at their favorite search engine. Whether you are looking for hours for a store, or for a specific item to purchase, you start with an…Click to read more >
Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes
Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >