Knowing that every day more and more shoppers are making their purchases online – and knowing how that should impact your ecommerce strategy are two different things. For example: did you know that just last month (according to Hostinger) 86% of people made an online purchase? Another interesting statistic: According to Statistica: The number of…Click to read more >
Curious about how AI Understands Your Business? Here’s Why You Should Be …
So much talk about AI over the past couple of years. Clearly it’s here to stay, but what does that mean for your business? How do the various AI “tools” present information about your business when someone is searching for you – or the products and services you offer? Do you even show up? If…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Directory Listings Essential For Your Business – the NAP Checklist
In a previous article, we looked specifically at Google Business Profiles and focused on the importance of having a complete and accurate listing for your business. That’s an important place to start – and if you haven’t made sure that your Google Business Profile is complete and accurate – do that now. The next step…Click to read more >
Writing Copy for Better SERP Results
As online business owners – we all write a lot of marketing copy. From landing pages and blogs, product descriptions, social posts, and “How To” articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO – Search Engine Optimization. SEO…Click to read more >
7 Common Issues – Slowing Down Your Website
Did you know that website speed – how fast our websites (and each individual page) load on every type of device makes a difference to our customers? In the back of my busy brain – I knew that it makes a difference. I tend to click out of any page that takes too long to…Click to read more >
12 Digital Merchandising Building Blocks
Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >
‘Link in Bio’ – Is it helping you build your business?
What Link do You Use? Do you always add the URL for your website’s homepage when filling out the business information for your social media channels? That link could be working much harder for you. A customized bio link landing page will drive visitors to your most important content. If you’ve spent any time at…Click to read more >
10 Tips for Optimizing Your Images for Search
Article By: Avi Koirala Original article Times have changed since the era of dial-up Internet, when users had to wait minutes for a single image to load. Today, we can enjoy fast Internet access—even on our mobile devices. But make no mistake, image optimization for users and search engines is just as important as it ever…Click to read more >
Achieving More Accurate Color with White Balance
It’s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera’s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on…Click to read more >
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