You open up your GA4 dashboard and see that the Direct Traffic numbers are off the charts. Where is all that traffic coming from, and is it real? A little further research and you realize that much of it is coming from parts of the world you aren’t marketing to (Asia, Ireland, etc.). That traffic…Click to read more >
How AI is Changing the Way We Do Business: Using AI Tools Without Diminishing Your Brand
Artificial Intelligence (AI) is everywhere these days. It’s being built into nearly all the tools we use. Open your email inbox, scroll through social media, or attend a business conference, and you’ll likely encounter discussions about AI tools that promise to save time, increase productivity, and even run parts of your business for you. For…Click to read more >
Passkeys: The Future of Secure and Streamlined Online Login
Why Passkeys Are Replacing Passwords and How to Implement Them for Your Business The need for increased online security is real – this is not a drill. There has been discussion for years about eliminating the need for password and replacing them with something more secure. One way that many sites are working to…Click to read more >
QR Codes – Best Practices
Simple Tips for Engaging Customers and Growing Your Business Want an easy, affordable way to connect with your customers and help your small business stand out? QR codes are a great tool to try. These scannable squares are popping up everywhere, and for good reason—they let you bridge the gap between your real-world business and…Click to read more >
Protect Your Online Business From Cyber Threats
Think your online business is too small to be targeted by cyber threats like malware, ransomware, and bad actor attacks? Think again. Cyber threats to online businesses are real – regardless of business size. They strike when you least expect it, and when they can do the most damage. And while having a plan in place…Click to read more >
Choosing a New Web Host
Choosing a New Web Host As an online business owner my website is my lifeline to my customers. Having it function correctly and be available to my customers around the clock is essential. I’ve had several different websites in the more than 15 years I’ve been online. Those sites have been moved several times…Click to read more >
8 Tools for Creating QR Codes
Creating QR Codes – 8 Tools compared: Have you ever noticed the number of QR Codes you see in a day? It’s impressive. From product packaging, TV commercials, print advertising, business cards, inserts in the delivered boxes we receive, and more. QR codes are everywhere. Why is that? Because they work. Quick Response Codes…Click to read more >
Plagued By 404 Errors? What They Are, How to Fix and Prevent Them
We’ve all seen them – probably (frustratingly) on our shop websites. We’ve all experienced that sinking feeling when that page pops up – and instead of the content we’re expecting, we get a page that says 404 – Page Not Found. 404 Errors directly impact the user (customer) experience (and not for the better). The…Click to read more >
Leveraging AI Tools for Sales, Serving Customers, and Brand Visibility
Do you remember where you were in November of 2022? That was the moment Open AI launched ChatGPT. Marketers, techies, writers, artists, and business owners alike wondered what all the buzz was about – and what this technology would mean to us. At the time (and still) most people had one of these reactions: …Click to read more >
Hacked? Regaining Access to Your Social Accounts
That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >