Shopper Psychology at eCommerce Checkout [Infographic]

Retailing

May 20, 2016 | by Staff

This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are:

Site Speed

Site speed: slow websites that load 3 second or more account for 57% cart abandonment
80% of shoppers that abandon their carts never come return

Ecommerce Design, Images and Video

92.6% of shoppers attribute site design as a top influential factor affecting a purchase decision
Shoppers take about 90 seconds to make a quick initial judgement as to whether to make a purchase or not
Alternative product views increase sales by as much as 58%
25% of returns made by shoppers were attributed to inaccurate product images
31% of shoppers claimed that they were influenced to purchase a product after viewing a video
1 in 2 customers have more confidence in a product after watching an online video

Product Reviews

79% of shoppers trust reviews that they read as much as a personal recommendation
67% of shoppers read 6 reviews or less before they feel free to trust a business enough to make a purchase

Checkout Abandonment Stats

67.4% is the average checkout abandonment rate
41% of all abandoned baskets attribute abandoning their orders to hidden charges at checkout. Whilst 29% of of basket abandoners attributed leaving to having to register before buying
ASOS halved checkout abandonment rate by adding a guest checkout option
Men are more likely to abandon their cart!

Newsletters

81% of online retailers assume that newsletter is a must have
40% of consumers do not want to receive newsletters
32% of etailers do not inform shoppers that they will be automatically added to newsletter subscription

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